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| | Xbox One and Machinima: Be nice or neutral, and don't tell anyone we're paying you | |
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Author | Message |
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Nely

Posts : 572 Reach-a-Rounds Received : 28 Join date : 2012-05-17 Age : 42 Location : State of Hockey Minnesota
 | Subject: Xbox One and Machinima: Be nice or neutral, and don't tell anyone we're paying you Mon Jan 20, 2014 7:37 pm | |
| _________________ Still waiting to be eligible to be a OG in Over30. Proud owner of the Over 30's lowest accuracy % Disclaimer: 95% of the things I post are jokes, sarcasm, or hyperbole. Thanks in advance for not taking things so literally |
|  | | invisible843

Posts : 314 Reach-a-Rounds Received : 4 Join date : 2013-07-29 Age : 33 Location : South Carolina
 | Subject: Re: Xbox One and Machinima: Be nice or neutral, and don't tell anyone we're paying you Mon Jan 20, 2014 11:29 pm | |
| I read about this via ign.com very shady, but lets face it microsoft isn't the 1st company to do this and paying someone or people to say your product is good, that is just promotion |
|  | | walldoggy

Posts : 4733 Reach-a-Rounds Received : 173 Join date : 2011-07-12 Age : 46 Location : Southern California
 | Subject: Re: Xbox One and Machinima: Be nice or neutral, and don't tell anyone we're paying you Tue Jan 21, 2014 1:01 am | |
| Actually, that's a pretty big breach. Imagine if it happened to like Consumer Reports. That's actually why they don't take advertising, to ensure editorial independence. That's also why sometimes you read things like "This website is owned by AOL, subsidiary of Time Warner" or in things like stock quotes where Jim Kramer or whoever will disclose that they a certain personal or company position on a specific stock. It's about being transparent about anything that may cause you to lean one way or the other on a subject.
Advertising and Ad Sales is one thing, but for Editorial (reviews, articles - basically the meat of a mag or website) to only say positive things about a product and then to be barred from disclosing such an agreement hurts the integrity of that company. Maybe it's not big deal to us internet users that are jaded and such, but to the general public, this is a breach of trust. |
|  | | Nely

Posts : 572 Reach-a-Rounds Received : 28 Join date : 2012-05-17 Age : 42 Location : State of Hockey Minnesota
 | Subject: Re: Xbox One and Machinima: Be nice or neutral, and don't tell anyone we're paying you Tue Jan 21, 2014 1:23 am | |
| - invisible843 wrote:
- I read about this via ign.com very shady, but lets face it microsoft isn't the 1st company to do this and paying someone or people to say your product is good, that is just promotion
Er... It is only Microsoft doing it. Sony, Steam or Nintendo are not partnering with a major gaming network that promises $ in return for undisclosed positive promotion for a console that will most likely not meet their sales expectations. Everyone who signed up for this is obligated by law to disclose that they are promoting the Xbox One and they are getting paid for it. This contract says they can't say they're being paid to do so. This is sleazy and basically bribery. It is also illegal. _________________ Still waiting to be eligible to be a OG in Over30. Proud owner of the Over 30's lowest accuracy % Disclaimer: 95% of the things I post are jokes, sarcasm, or hyperbole. Thanks in advance for not taking things so literally |
|  | | invisible843

Posts : 314 Reach-a-Rounds Received : 4 Join date : 2013-07-29 Age : 33 Location : South Carolina
 | Subject: Re: Xbox One and Machinima: Be nice or neutral, and don't tell anyone we're paying you Tue Jan 21, 2014 11:12 am | |
| Do you guys think we can tell by the vids if its a "payed by xbox1" video? or just someone that pleased by the x1? |
|  | | walldoggy

Posts : 4733 Reach-a-Rounds Received : 173 Join date : 2011-07-12 Age : 46 Location : Southern California
 | Subject: Re: Xbox One and Machinima: Be nice or neutral, and don't tell anyone we're paying you Tue Jan 21, 2014 12:56 pm | |
| - invisible843 wrote:
- Do you guys think we can tell by the vids if its a "payed by xbox1" video? or just someone that pleased by the x1?
That's the problem. With this MSFT program, you can't. Previously, by law, you had to disclose if you were getting paid by the advertiser. If there was no disclosure, then you would assume that the content was NOT paid for and fully the author's opinion. With this secret program, you can't be sure of the authenticity of any Machima video on the XB1 that was posted during that time frame. |
|  | | walldoggy

Posts : 4733 Reach-a-Rounds Received : 173 Join date : 2011-07-12 Age : 46 Location : Southern California
 | Subject: Re: Xbox One and Machinima: Be nice or neutral, and don't tell anyone we're paying you Tue Jan 21, 2014 4:12 pm | |
| Here's the thing that is the most ridiculous of all this. - Quote :
- The campaign apparently ended almost as quickly as it started. Microsoft had hoped to reach a combined 1.25 million views on participating videos, and Poptent lists the campaign as “expired” as of January 16th. The campaign was intended to last until February 9th if it did not hit the views limit, but the extremely popular Machinima partner channels reached over a million YouTube surfers within a matter of hours. Now Microsoft can pay off the minuscule $3,750 budget and continue to reap the rewards of videos that will be available for months and years to come.
From: http://games.yahoo.com/news/microsoft-reportedly-paid-youtube-video-makers-promote-xbox-201054010.htmlMSFT's total outlay... $3,750. A potential youtuber's take? Maybe a couple hundred each? All that to sell your editorial integrity. I hope a list come out of people that took advantage of this and how much they earned from it. So we know how cheaply people can get paid to shill for a product. |
|  | | Nely

Posts : 572 Reach-a-Rounds Received : 28 Join date : 2012-05-17 Age : 42 Location : State of Hockey Minnesota
 | Subject: Re: Xbox One and Machinima: Be nice or neutral, and don't tell anyone we're paying you Tue Jan 21, 2014 6:30 pm | |
| Here you go. Here are the "influencers" from MS/Mach Sleaze program. 1. edupop2 accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/edupop2/ 1,055 subscribers 2. soldjaswaggang accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/SoldjaSwagGang/ 1,079 subscribers 3. atomicjorge-6083 accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/ATOMICJORGE/ 11,299 subscribers 4. Archiyoso CP accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/ClubPenguinNews08/ 46,008 subscribers 5. olerongamercrew accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/OleronGamerCrew/ 1,553 subscribers 6. rapiddominance3-2365 accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/RapidDominance357/ 1,307 subscribers 7. LionGamesOFICIAL . accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/LionGamesOFICIAL/ 54 subscribers 8. joseleyva1384 accepted the Xbox One Console Campaign Assignment 9. MYMTUMTUM accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/MYMTUMTUM/ 152,767 subscribers 10. superman049-0776 accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/Superman049/ 37,858 subscribers 11. jojopet-tv-6747 accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/jojopetv/ 59,947 subscribers 12. Erinn Capozzi accepted the Xbox One Console Campaign Assignment Employee at Poptent 13. ramecadenasmx-4967 accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/rameCadenasMX/ 16,993 subscribers 14. LifeAndDeathLive accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/LifeAndDeathLive/ 12,515 subscribers 15. mrwolfsergio3 accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/mrwolfsergio3/ 53,325 subscribers 16. melki716 accepted the Xbox One Console Campaign Assignment Channel deleted 17. ralnegas accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/MrDonMakila/ 357,661 subscribers 18. evilxjughernog accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/evilxjughernog/ 21,045 subscribers 19. Geroldus accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/Geroldus/ 1,805 subscribers 20. luisitocomunica1 accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/LuisitoComunicaa/ 59,467 subscribers 21. FIFABennerz accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/FIFABennerz/ 5,998 subscribers 22. VenomTheDoctor accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/venomneatikaa/ 18,931 subscribers 23. K3yboard accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/K3yboardBr/ 13,001 subscribers 24. DestryLP accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/DestryLP/ 615 subscribers 25. MrDavetherave411 . accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/MrDavetherave411/ 38,170 subscribers 26. Deniso accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/PS3Deniso/ 5,113 subscribers 27. Thomas Brewington accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/TommyPhoenixx/ 214 subscribers 28. TWiiNSANE accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/hallidc1/ 35,624 subscribers 29. NerosCinema accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/NerosCinema/ 114,174 subscribers 30. Niscenti accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/Niscenti/ 18,820 subscribers 31. Nine accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/LegitMeow/ 122,779 subscribers 32. XCVii007r1 accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/XCVii007r1/ 60,000+ subscribers 33. francky01700 accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/deathnot10/ (80% sure) 635 subscribers 34. opticpugs accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/RecordingMyGameplay/ 6,087 subscribers 35. ducain23 accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/ducain23/ 30,529 subscribers 36. ViP2GAMING accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/VIP2GAMING/ 12,487 subscribers 37. Electrofries O. accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/soyelectropapafrita/ 2,325 subscribers 38. ChrisJayRommel accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/GamingWithChrisJay/ 7,787 subscribers 39. alexjowen accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/alexjowen/ 129 subscribers 40. MrvinhoO accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/MrVinhoO/ 8,113 subscribers 41. MisterBo accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/iamMisterBo/ 3,720 subscribers 42. MooSnuckel accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/BnBENTERPR1SES/ 110,810 subscribers 43. Sumcomedy accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/Sumcomedy/ 246 subscribers 44. asdffadsf accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/D0minaHD/ 15,269 subscribers 45. welshdragondsg accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/WelshDragonDsG/ 15,478 subscribers 46. Videoyun accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/videoyunrespawn/ 125,302 subscribers 47. joblessgamers accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/Joblessgamers/ 180,413 subscribers 48. DJ Parsons accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/DJparsons89/ 6,595 subscribers 49. mathchief accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/MathChief11/ 7,778 subscribers 50. hardyfanthe1stb-4054 accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/Hardyfanthe1stBITW/ 2,863 subscribers 51. Olli43 . accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/Olli43/ 135,458 subscribers 52. cdnleon accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/coisadenerd/ 1,621,713 subscribers 53. christrout91 accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/christrout91/ 140,521 subscribers 54. TaylorTheSniper . accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/TaylorTheSniper/ 14,167 subscribers 55. Feromonas accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/Fer0m0nas/ 1,822,760 subscribers 56. finch accepted the Xbox One Console Campaign Assignment https://www.youtube.com/finch/ 60,948 subscribers 57. Max Christiansen accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/Miles923/ https://www.youtube.com/user/YoVideogames/ 200,012 subscribers 58. Prismgaminguk accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/PrismGamingUK/ 6,797 subscribers 59. UniqueRiggers accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/UniqueRiggers/ 114,032 subscribers 60. ChesnoidGaming accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/ChesnoidGaming/ 4,650 subscribers 61. FaZeWally accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/Wallbangg/ 28,071 subscribers 62. theRadBrad accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/theRadBrad/ 2,141,274 subscribers 63. slash5150 accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/Slash5150/ https://www.youtube.com/user/KhaosGamingTV/ 1,456 subscribers 64. Eight Thoughts accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/SexiestGamerAlive/ 4,306 subscribers 65. itani-8331-7499 accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/PokemonITANI/ 205,780 subscribers 66. Erik TH accepted the Xbox One Console Campaign Assignment Poptent Staff 67. lalo.charolastra accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/lalocharo/ 84,700 subscribers 68. arCtyC accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/arCtiCvBi/ 28,538 subscribers 69. gearsofwar2009 accepted the Xbox One Console Campaign Assignment Machinima Director 70. Chris552299HD accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/Chris552299HD/ 403 subscribers 71. iLewisGTA accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/GCNentertainment2012/ 4,641 subscribers 72. GaBBoDSQUARED accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/GaBBoDSQ/ 327,559 subscribers 73. acidglow accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/acidglow/ 19,979 subscribers 74. GameRiotArmy . accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/GameRiotArmy/ 164,935 subscribers 75. nadygames accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/nadnfs/ 23,062 subscribers 76. Psyhodelik Stanisavljevic accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/psyhodelik/ 9,226 subscribers 77. xJasonV2 . accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/xJasonV2/ 626 subscribers 78. ZackScott accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/ZackScottGames/ https://www.youtube.com/user/ZackScott/ 780,116 subscribers 79. eduardobenvenuti accepted the Xbox One Console Campaign Assignment subscribers https://www.youtube.com/user/BRKsEDU/ 1,456,657 subscribers 80. AZZATRU accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/AZZATRU/ 107 subscribers 81. Matt Myer accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/SportsGamingUniverse/ 69,121 subscribers 82. tetraninja accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/tetraninja/ 510,558 subscribers 83. Elitspartano117 accepted the Xbox One Console Campaign Assignment https://www.youtube.com/user/elitspartano117/ 2,074 subscribers 84. poptester13 accepted the Xbox One Console Campaign Assignment Nick Sheets launched the Xbox One Console Campaign Assignment Total channels: 78 Total subscriber base for indoctrination: 11,789,990 Amount of channels with >10,000 subscribers: 47 out of 78 (60%) Amount of channels with >100,000 subscribers: 20 out of 78 (26%) Amount of channels with >1,000,000 subscribers: 4 out of 78 (5%) Top 10 channels subscribed to this campaign (by number of subscribers): #1. 2,141,274 #2. 1,822,760 #3. 1,621,713 #4. 1,456,657 #5. 780,116 #6. 510,558 #7. 357,661 #8. 327,559 #9. 205,780 #10. 200,012 _________________ Still waiting to be eligible to be a OG in Over30. Proud owner of the Over 30's lowest accuracy % Disclaimer: 95% of the things I post are jokes, sarcasm, or hyperbole. Thanks in advance for not taking things so literally
Last edited by Nely on Tue Jan 21, 2014 10:28 pm; edited 1 time in total |
|  | | Repo_Dog

Posts : 1922 Reach-a-Rounds Received : 109 Join date : 2011-12-26 Age : 51 Location : central IL
 | Subject: Re: Xbox One and Machinima: Be nice or neutral, and don't tell anyone we're paying you Tue Jan 21, 2014 9:59 pm | |
| nely's been on gaf again ! _________________ [img]  [/img] I voted today how about you Repo_dog out |
|  | | invisible843

Posts : 314 Reach-a-Rounds Received : 4 Join date : 2013-07-29 Age : 33 Location : South Carolina
 | Subject: Re: Xbox One and Machinima: Be nice or neutral, and don't tell anyone we're paying you Wed Jan 22, 2014 12:01 am | |
| Never heard of any of those tubers |
|  | | Nely

Posts : 572 Reach-a-Rounds Received : 28 Join date : 2012-05-17 Age : 42 Location : State of Hockey Minnesota
 | Subject: Re: Xbox One and Machinima: Be nice or neutral, and don't tell anyone we're paying you Wed Jan 22, 2014 12:57 am | |
| - Repo_Dog wrote:
- nely's been on gaf again !
 _________________ Still waiting to be eligible to be a OG in Over30. Proud owner of the Over 30's lowest accuracy % Disclaimer: 95% of the things I post are jokes, sarcasm, or hyperbole. Thanks in advance for not taking things so literally |
|  | | MoneyMan300
Posts : 225 Reach-a-Rounds Received : 4 Join date : 2012-11-29 Location : Omaha
 | Subject: Re: Xbox One and Machinima: Be nice or neutral, and don't tell anyone we're paying you Wed Jan 22, 2014 1:00 pm | |
| |
|  | | SwollenCamel

Posts : 1380 Reach-a-Rounds Received : 44 Join date : 2012-10-17 Age : 40 Location : Sherman, TX
 | Subject: Re: Xbox One and Machinima: Be nice or neutral, and don't tell anyone we're paying you Wed Jan 22, 2014 1:25 pm | |
| Well hey, if it's good enough for the "Federal Reserve" then have at it right? _________________  |
|  | | NukeLaCoog

Posts : 1383 Reach-a-Rounds Received : 100 Join date : 2012-05-30 Age : 46 Location : Houston, TX
 | Subject: Re: Xbox One and Machinima: Be nice or neutral, and don't tell anyone we're paying you Wed Jan 22, 2014 1:42 pm | |
| _________________  |
|  | | bluehound000

Posts : 344 Reach-a-Rounds Received : 23 Join date : 2013-03-05 Age : 43 Location : Madison, Nebraska
 | Subject: Re: Xbox One and Machinima: Be nice or neutral, and don't tell anyone we're paying you Wed Jan 22, 2014 1:50 pm | |
| - walldoggy wrote:
- So we know how cheaply people can get paid to shill for a product.
Some people do it for free..... _________________   “Just because you're paranoid doesn't mean they aren't after you” ― Joseph Heller, Catch-22 |
|  | | MoneyMan300
Posts : 225 Reach-a-Rounds Received : 4 Join date : 2012-11-29 Location : Omaha
 | Subject: Re: Xbox One and Machinima: Be nice or neutral, and don't tell anyone we're paying you Wed Jan 22, 2014 2:39 pm | |
| I'm not absolving anyone. Machinima screwed up here and have now fixed it. There's nothing wrong with MS using Machinima for a promotion. Journalistic integrity is in the hands of the people making the videos....it's up to them if they want to be a shill for this. Anytime you are under the arm of MCN like Machinima you have to follow their terms and condition...these do not come from MS, Sony, or anyone else.
Who cares if those are from 2004 and 2006? MS is paying Machinima to help promote their product....nothing illegal or immoral about that. |
|  | | BlackDeath

Posts : 3019 Reach-a-Rounds Received : 180 Join date : 2011-10-16 Age : 42 Location : Big Country - Michigan
 | Subject: Re: Xbox One and Machinima: Be nice or neutral, and don't tell anyone we're paying you Wed Jan 22, 2014 3:22 pm | |
| I'll never believe Machinima just took it upon themselves to advertise for Microsoft out of the kindness of their hearts. This is an obvious business decision and they were encouraged (financially) to do so.
The agreement that Machinima sent out was in clear violation of the FTC which states...
"When there exists a connection between the endorser and the seller of the advertised product that might materially affect the weight or credibility of the endorsement (i.e., the connection is not reasonably expected by the audience), such connection must be fully disclosed."
Machinima clearly stated in their CPM agreement to YouTubers NOT to disclose ANY portion of the agreement. Now some may argue that paid advertisements / celebrity advertisements are just par for the course. However IMO this scenario was clearly deceptive.
To me its clearly unethical and displays just how desperate Microsoft (and now EA) are. Why is this a big deal? Because the FTC has these rules in place for a reason...so big monopolizing businesses can give the little guy a fair shake. |
|  | | MoneyMan300
Posts : 225 Reach-a-Rounds Received : 4 Join date : 2012-11-29 Location : Omaha
 | Subject: Re: Xbox One and Machinima: Be nice or neutral, and don't tell anyone we're paying you Wed Jan 22, 2014 3:28 pm | |
| Microsoft is definitely paying Machinima for their services...that is not disputed. Machinima came out with an update accepting responsibility for the language in their terms and conditions and sent out an update to the youtubers explaining that they must disclose they are being paid for their promotion of the the product. I still don't see where MS is being unethical here...they are paying Machinima for a promotion. Now Machinima on the other hand?? |
|  | | BlackDeath

Posts : 3019 Reach-a-Rounds Received : 180 Join date : 2011-10-16 Age : 42 Location : Big Country - Michigan
 | Subject: Re: Xbox One and Machinima: Be nice or neutral, and don't tell anyone we're paying you Wed Jan 22, 2014 3:30 pm | |
| I'll give you that - we have no proof how MS disclosed the terms of the deal. However how do you just "forget" to include a disclosure? lol I'm guessing this was a "oops we got caught" fix. |
|  | | birddotcom

Posts : 369 Reach-a-Rounds Received : 32 Join date : 2011-12-29 Age : 43 Location : Troutdale, Oregon
 | Subject: Re: Xbox One and Machinima: Be nice or neutral, and don't tell anyone we're paying you Wed Jan 22, 2014 4:39 pm | |
| |
|  | | Nely

Posts : 572 Reach-a-Rounds Received : 28 Join date : 2012-05-17 Age : 42 Location : State of Hockey Minnesota
 | Subject: Re: Xbox One and Machinima: Be nice or neutral, and don't tell anyone we're paying you Wed Jan 22, 2014 5:37 pm | |
| - MoneyMan300 wrote:
- Microsoft is definitely paying Machinima for their services...that is not disputed. Machinima came out with an update accepting responsibility for the language in their terms and conditions and sent out an update to the youtubers explaining that they must disclose they are being paid for their promotion of the the product. I still don't see where MS is being unethical here...they are paying Machinima for a promotion. Now Machinima on the other hand??
The last few promotions Machinima had were for E3 and Comic Con. Both of those contracts had disclosures in them. The MS contract said they could not. This is out of the norm. Do you really believe that Machinima did this on their own? They do promotions all the time. Of course Machinima is going to fall on the sword. Machinima needs MS more than MS needs Machinima. Trying to buy positive press and hiding it is unethical. It now damages the brand because when you see a positive review, video etc... You have to wonder if they are on the take. _________________ Still waiting to be eligible to be a OG in Over30. Proud owner of the Over 30's lowest accuracy % Disclaimer: 95% of the things I post are jokes, sarcasm, or hyperbole. Thanks in advance for not taking things so literally |
|  | | Repo_Dog

Posts : 1922 Reach-a-Rounds Received : 109 Join date : 2011-12-26 Age : 51 Location : central IL
 | Subject: Re: Xbox One and Machinima: Be nice or neutral, and don't tell anyone we're paying you Wed Jan 22, 2014 6:48 pm | |
| _________________ [img]  [/img] I voted today how about you Repo_dog out |
|  | | Nely

Posts : 572 Reach-a-Rounds Received : 28 Join date : 2012-05-17 Age : 42 Location : State of Hockey Minnesota
 | Subject: Re: Xbox One and Machinima: Be nice or neutral, and don't tell anyone we're paying you Wed Jan 22, 2014 7:02 pm | |
| _________________ Still waiting to be eligible to be a OG in Over30. Proud owner of the Over 30's lowest accuracy % Disclaimer: 95% of the things I post are jokes, sarcasm, or hyperbole. Thanks in advance for not taking things so literally |
|  | | Nely

Posts : 572 Reach-a-Rounds Received : 28 Join date : 2012-05-17 Age : 42 Location : State of Hockey Minnesota
 | Subject: Re: Xbox One and Machinima: Be nice or neutral, and don't tell anyone we're paying you Wed Jan 22, 2014 7:10 pm | |
| - MoneyMan300 wrote:
- I'm not absolving anyone. Machinima screwed up here and have now fixed it. There's nothing wrong with MS using Machinima for a promotion. Journalistic integrity is in the hands of the people making the videos....it's up to them if they want to be a shill for this. Anytime you are under the arm of MCN like Machinima you have to follow their terms and condition...these do not come from MS, Sony, or anyone else.
Who cares if those are from 2004 and 2006? MS is paying Machinima to help promote their product....nothing illegal or immoral about that.
Machinima + PAX = Disclosure Machinima + E3 = Disclosure Machinima + Comic-Con = Disclosure Machinima + Xbox = Non-disclosure Interesting movements here by MS from http://blogs.computerworld.com/gov039t-legislationregulation/23423/microsoft-kills-stealth-xbox-marketing-campaign-was-ftc-its-tailYesterday Microsoft pooh-poohed any hint that there was anything wrong with the secret campaign, telling ars technica in part:
"This partnership between Machinima and Microsoft was a typical marketing partnership..." But then hours later, Microsoft backed off, claiming that it didn't know about the marketing campaign, and killing it. The company told GeekWire:
"Microsoft was not aware of individual contracts Machinima had with their content providers as part of this promotion and we didn’t provide feedback on any of the videos. We have asked Machinima to not post any additional Xbox One content as part of this media buy and we have asked them to add disclaimers to the videos that were part of this program indicating they were part of paid advertising." That's the exact opposite of what the company first said. First it claimed that the partnership was a "typical" one, but then later said it "was not aware of individual contracts Machinima had with their content providers as part of this promotion." How could it say the partnership was a typical one if it wasn't aware of the contracts?
By having Machinima add disclaimers to the videos saying they are part of paid advertising, Microsoft is complying with FTC guidelines, the very guidelines it initially said it hadn't violated.
So what happened? The FTC may well have been on Microsoft's tail, asking for materials related to the campaign. And if not, you can be sure that Microsoft's lawyers were on the company's tail, because the partnership seemed a clear violation of FTC guidelines.
No matter what happened, though, Microsoft didn't cover itself in roses with this one. Its initial response to the revelation was flat-out wrong, even if it did eventually do the right thing by pulling the campaign and offering full disclosure.
MS knew exactly what they were doing period _________________ Still waiting to be eligible to be a OG in Over30. Proud owner of the Over 30's lowest accuracy % Disclaimer: 95% of the things I post are jokes, sarcasm, or hyperbole. Thanks in advance for not taking things so literally |
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 | Subject: Re: Xbox One and Machinima: Be nice or neutral, and don't tell anyone we're paying you Thu Jan 23, 2014 12:09 pm | |
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