It makes business sense to increase the market saturation of blue ray, especially since it will be the dominant format for the next 5-10 years. Not sure if blue ray will.support 3D. It also makes sense to run middle men game resellers out of business by eliminating physical storage media in order to prevent resales of software. Somehow I doubt the reduction of physical media will corallate to a reduction in price. It is hard to predict though. Look at movie rentals. Going to a.digital format killed the brick and mortar rental chains, but netflix and stores like them emerged and overall prices declined..